It was a pleasure working with Rasha on a major branded residences project. She combines professionalism with a positive, energetic attitude and a strong strategic mindset. Her ability to understand the target audience, translate business objectives into a compelling narrative, and ensure consistency across every touchpoint made a real difference to the project. She was always cooperative, solution-oriented, and focused on delivering results.

Hatem Gamal Besar

Marketing Director, NAIA Developments

Working with Rasha has been such a fantastic experience. Rasha brings a rare combination of strategic thinking and creativity to every project. She’s always on top of everything and consistently deliver on time, even when facing tight deadlines and multiple rounds of approvals. What stands out most is her ability to provide clear, actionable direction while keeping the creative vision strong. I always felt confident knowing the project was in her hands, and her professionalism and dedication made collaboration both seamless and enjoyable.

Rayan Kesserwan

Senior Marketing Manager, Kasumigaseki MENA

I had the opportunity to work alongside Rasha on several premium branded residences projects, including an Emaar Hospitality Group development in Abu Dhabi, and she’s one of the most capable marketing leaders I’ve worked with. She combines strategic thinking with exceptional attention to detail, contributing across everything from research and planning to creative direction, marketing assets, sales enablement, and execution. She also has a great eye for renders, CGIs, brand films, and events, always finding ways to elevate the final outcome. Quick, supportive, highly organised, and an outstanding problem solver, Rasha is the kind of leader who makes ambitious projects feel achievable. Any organisation would be lucky to have her leading the way.

Mohammad Samim

Associate Marketing Manager, ALAIN

I worked with Rasha at Sectorlight on a number of Accor branded residential projects, where she played a key role in shaping projects from strategy through to delivery. She has a real ability to bring clarity to complex briefs, align multiple stakeholders, and keep projects moving while never losing sight of the bigger brand vision. Rasha combines strategic thinking with exceptional client leadership. She asks the right questions, thinks several steps ahead, and translates complexity into clear direction for clients and creative teams alike. She's someone I trust completely with high-profile projects and wouldn't hesitate to recommend her.

Alice Targett

Director - Marketing & Brand Advisory Services EMEA, ACCOR